Visa and Emirates NBD Pay Launch Advanced Payment Gateway to Enhance Digital Acceptance for Merchants

1 Min | 20 March 2025

Dubai, UAE – 20 March 2025: Visa (NYSE: V), a world leader in digital payments, and Emirates NBD Pay, a digital payment platform provided by Emirates NBD P.J.S.C., a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, have partnered to launch Cybersource, a Visa Acceptance Solutions offering. Cybersource will be incorporated into the Emirates NBD Pay platform, providing clients with robust payment solutions, advanced risk and fraud management tools such as Decision Manager, and cutting-edge compliance features leveraging artificial intelligence and machine learning.

This partnership expands Emirates NBD Pay acceptance solutions across multiple verticals – including retail, hospitality, healthcare, travel, mass transit, education and exchange house, with cutting-edge technology, such as tokenization, and Account Funding Transactions (AFT) capabilities to facilitate wallet top ups while ensuring merchants meet compliance and security requirements.

Visa’s partnership with Emirates NBD Pay was supported by the Visa Consulting and Analytics team, which provided assessment of the management processes and procedures relating to AML and Risk, ensuring security and efficiency of the bank’s merchant onboarding process.

Dr Saeeda Jaffar, SVP and Group Country Manager, GCC, Visa, said: “The GCC region is experiencing rapid growth, with digital payments expected to grow around 20% annually by 2029. As this growth continues, businesses are increasingly faced with the challenges of fraudulent activity and transaction bottlenecks that can undermine both customer trust and experience. That is why we are delighted to partner with Emirates NBD Pay to support businesses with their operations and efforts to deliver the seamless, secure payment experiences their customers increasingly expect.”

Ahmed Al Qassim, Group Head of Wholesale Banking at Emirates NBD, said: “This strategic partnership between Emirates NBD Pay and Visa's Cybersource platform will accelerate the adoption of best-in-class digital capabilities among our clients, enabling businesses across various sectors to seamlessly integrate payment gateway solutions into their operations. As the global payments ecosystem continues to evolve, the demand for swift, secure, and reliable solutions has never been greater. Through this collaboration, we are introducing cutting-edge AI-powered infrastructure reinforced by advanced security systems. This will empower Emirates NBD Pay to not only meet but exceed the needs of our merchant network, driving their success by providing seamless and trusted access to a full suite of digital payment and banking services.”

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