Vision

To be the most innovative bank for our customers, people and communities

Purpose

Create opportunities to prosper

Values

C

Collaboration

Collaborating with thought leaders who envision the future

O

Ownership

Taking ownership of initiatives and being a force for positive change

D

Drive

Embracing new ideas and implementing them effectively to drive change

E

Enterprising

Adopting an enterprising mindset by welcoming opportunities to innovate

PromoCardWithHighlights  Future Lab
Future Lab™

Our innovation powerhouse for FinTechs

Future Lab is our strategic think tank and testing centre dedicated to future-proof the Bank, and we achieve this through collaboration with leading industry players.

482

FinTechs engaged

74

Proof of concepts

09

Implementations

09

Accelerator engagements

Fostering partnerships for our future.

From government organizations to FinTechs, we are trusted by some of the best partners in the world to create industry-leading solutions that benefits the communities we serve.

DIFC Innovation Hub
Visa
Microsoft
Dell
MasterCard
PwC
Fireblocks
Ministry of AI
UOS
HCT
FIL Asia
Plug n Play
FINTECH London
ADGM
DET

Our case studies

Innovation takes initiative

ENBD X

A new standard of excellence

We’ve now lifted the bar higher than ever by completely revamping the app to deliver your banking needs significantly faster with an enhanced user interface.

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ENBD X

mePay

Go cashless with mePay

We know how important your time is to you, so we do what we can to give some back to you. Transfer money in seconds to anyone in the UAE, even if they’re not an Emirates NBD customer, using just their mobile number. No need for an account number or IBAN.

mePay

Emirates NBD API Souq

Launch of API developer portal

We launched the region's most comprehensive and ready-to-use financial Application Programming Interface (API) developer portal 'Emirates NBD API Souq', providing FinTechs, developers and corporate clients with an all-in-one ecosystem to rapidly develop innovative financial solutions.

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Emirates NBD API Souq

WhatsApp Banking

Banking is now just a chat away

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We’re constantly striving to make banking easier for you. That’s why we took our chat channel to WhatsApp. Emirates NBD Chat Banking via WhatsApp is a 24/7 secure way to get quick answers to your queries.

WhatsApp Banking

We took the hassle out of authentication

UAE PASS

We integrated our website with UAE PASS, the secure national digital identity and signature solution, enabling individual customers to seamlessly open a bank account using their UAE PASS credentials.

UAE PASS

Smart Pass

Digital banking gets even more secure

With Smart Pass, we took digital banking security to a new level by replacing SMS authentication codes

Smart Pass

Sponsorship & Events

Fintech Surge 2023

Fintech Surge 2023 Platinum Sponsor

Dubai FinTech Summit 2024

Premium Banking Sponsor of Dubai FinTech Summit 2024

Events

Industry Events

National Digital Talent Programs

National Digital Talent Incubator NDTI

National Digital Talent Incubator (NDTI)

Dubai FinTech Summit 2023

National Digital Talent Program (NDTP)

Awards

A testament of our commitment to service excellence

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Hesham

"The Group embarked on a digital transformation journey four years ago. During COVID-19, Emirates NBD was able to cope seamlessly with this transition and now 98% of all transactions are digital."

Hesham Abdulla Qassim Al Qassim
Vice Chairman and Managing Director, Emirates NBD

Abdulla

"We are delighted to strengthen our collaboration with the DIFC FinTech Hive for the fifth year, working towards our common goal of encouraging and supporting young promising FinTech start-ups."

Abdulla Qassem
Group Chief Operating Officer, Emirates NBD

Shayne

"We’ve experienced an increase in digital adoption and contactless payments now constitute 90% of all point-of-sale transactions. We upgraded our core technology platforms allowing greater agility and moved to 95% cloud native infrastructure. "

Shayne Nelson
Group Chief Executive Officer, Emirates NBD

Miguel Rio Tinto

“As a Bank that has always been at the forefront of adopting emerging technologies, see unique opportunity areas to reimagine financial services including virtualizing interactions with customers and providing financial services to the creator economy by enabling new products and marketplaces.”

Miguel Rio Tinto
Group Chief Digital and Information Officer, Emirates NBD

Marwan Hadi

“As a frontrunner in innovation, Emirates NBD is always looking for ways to enhance and expand its digital banking channels.”

Marwan Hadi
Group Head, Retail Banking and Wealth Management, Emirates NBD

Ahmed Al Qassim

“Emirates NBD’s digital transformation strategy remains fully aligned to the UAE’s vision of harnessing advanced technology to accomplish sustainable long-term growth. We will continue to introduce innovative technology and collaboration opportunities that will drive technological adoption for the benefit of our clients and their customers.”

Ahmed Al Qassim
Group Head, Wholesale Banking, Emirates NBD

Key Milestones

2023
ENBD X mobile banking app launched

ENBD X mobile banking app launched

2023
Emirates NBD Digital Asset Lab founded

Emirates NBD Digital Asset Lab founded

2023
15 New WhatsApp banking services launched

15 New WhatsApp banking services launched

2022
Emirates NBD API Souq launched

Emirates NBD API Souq launched

2021
UAE Pass integration with website

UAE Pass integration with website

2021
2021 Trade License OCR Service launched

Trade License OCR Service launched

2021
Voice Banking with Alexa

Voice Banking with Alexa

2020
Smart Pass rolled out

Smart Pass rolled out

2019
Instant account opening on mobile phones

Instant account opening on mobile phones

2019
WhatsApp Banking launched

WhatsApp Banking launched

2016
Eva the regions first chatbot launched

Eva, the region’s first chatbot, launched

2016
Future Lab established

Future Lab™established

2016
Timesaving tablet banking app launched for branches

Time-saving tablet banking app launched for branches

2016
First Interactive Teller Machine ITM launched

First Interactive Teller Machine (ITM) launched

2015
Mobile cheque deposits made possible

Mobile cheque deposits made possible

2014
mePay launched

mePay launched

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