Global Effie Effectiveness Index names Emirates NBD world's top financial services brand

2 Min | 29 April 2015

Bank ranks seventh in the global brands ranking

Bank ranks seventh in the global brands ranking
Emirates NBD is only MENA company to earn a spot in ranking

Dubai, April 29, 2015: Emirates NBD, a leading bank in the region, today announced that it has been named the world’s top financial services brand in the Global Effie Effectiveness Index.

The bank also featured number seven in the most effective brands category, amongst global consumer brands such as Coca Cola, Vodafone and McDonald’s which ranked first, second and third, respectively. Emirates NBD is the only company in the MENA region to be included in the 2015 Global Effie Effectiveness Index

Global Effie Effectiveness Index, now in its fifth year, is the most comprehensive global league table of marketing effectiveness. It identifies and ranks the most effective marketers and brands, determined by their success in various Effie competitions around the world.

The 2015 Global Effie Effectiveness Index was compiled from over 3,000 finalists and winning entries from worldwide Effie Award competitions held in 2014. The index is constructed by converting all Effie award winners and finalists into points: 12 for a grand Effie, eight for gold, six for silver, four for bronze and two for a finalist. All brands and companies are evaluated by expert industry judges and must prove that their marketing achieved compelling results.

In December 2014, Emirates NBD made a clean sweep at the Effie MENA Awards 2014 by winning five coveted awards in the Banking and Finance, as well as Brand Experience categories. The bank walked away with a gold, a silver, and three bronze awards for its highly effective campaigns.

Over the past 12 months, the bank has launched several award-winning campaigns, which have resulted in unprecedented levels of customer engagement. Some of these campaigns include ‘Hey Future Me’, ‘Emirates NBD Perspectives’, ‘Culture Dispensing Machine’, ‘Shake n’ Save’ and ‘Bollywood on Wheels’. The highly effective campaigns are examples of creative excellence, setting benchmarks for the best marketing ideas that meet organisational objectives.

The top rankings in the Effie Index are the latest in a series of recognition received by Emirates NBD for its marketing efforts. At the recently held Dubai Lynx Awards 2015, the bank emerged as the biggest winner and walked away with 11 titles, including one Grand Prix, three Silver and seven Bronze awards in recognition of its high-impact marketing campaigns.

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