Emirates NBD launches Worthy.ae to promote financial wellness in the UAE

1 Min | 10 March 2016

Emirates NBD, a leading bank in the region, has launched Worthy.ae, an online hub for financial and wellbeing content, as part of the bank's commitment to responsible banking.

Dubai, 10 March, 2016: Emirates NBD, a leading bank in the region, has launched Worthy.ae, an online hub for financial and wellbeing content, as part of the bank’s commitment to responsible banking.

Worthy.ae will inform and educate readers on topics related to saving, smart spending, borrowing, investing and financial planning by addressing four phases in an individual’s life when it comes to money: Starting your career, Building your life, Managing your wealth and Retiring.

In line with the bank’s responsible banking programme, Worthy.ae will offer objective, non-promotional content, written and managed by third-party agencies including Bloomberg Middle East, Motivate Publishing and Starcom Mediavest.

Explaining the concept behind Worthy.ae, Suvo Sarkar, Senior EVP & Group Head – Retail Banking & Wealth Management, Emirates NBD said, “Emirates NBD has always been a strong advocate of greater consumer financial awareness to provide an enhanced and informed banking experience. As part of our commitment toward responsible banking, we have invested in multiple programmes aimed at empowering the customer community to manage their finances wisely and fulfil their financial aspirations. We are certain that readers will find Worthy.ae a very valuable and informative resource.”

Over the years, Emirates NBD has worked proactively to inform customers on spending and borrowing wisely and was the first bank in the region to make innovative use of its social media platforms to promote greater understanding of the financial space among the banking population in the UAE. The bank’s YouTube channel offers over 50 simple short videos on how to bank. In addition, the bank provides up-to-date market data and analyses to customers via its research website and has developed booklets explaining mutual funds, bonds and other investment products in simple consumer language.

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