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Leading the way at Emirates NBD
Innovations that put you first
Innovation is the cornerstone of everything we do at Emirates NBD.
Our aim is to transform the banking landscape through our products and services so you can bank securely how and where you want to.
"With increasing customer digital adoption during the COVID-19 pandemic, we have accelerated the pace of investment in technology to support future growth. Our efforts as an early adopter of banking digitalisation and innovation, and best practice, have ensured that the Group continued to receive international recognition"
H.H. Shaikh Ahmed Bin Saeed Al Maktoum
Chairman, Emirates NBD
Vision
To be the most innovative bank for our customers, people and communities
Purpose
Create opportunities to prosper
Values
Future Lab™
Our innovation powerhouse for FinTechs
Future Lab™ is our strategic think tank and testing centre dedicated to making banking future-ready. A critical part of our strategy is to establish strong partnerships with top talent and key stakeholders so we can deliver this goal.
170
Fintechs engaged
65
Proof of concepts
06
Implementations
05
Accelerator engagements
Fostering partnerships for our future.
From government organizations to FinTechs, we are trusted by some of the best partners in the world to create industry-leading solutions that benefits the communities we serve.
Our case studies
Innovation takes initiative
WhatsApp Banking
Banking is now just a chat away 
We’re constantly striving to make banking easier for you. That’s why we took our chat channel to WhatsApp. Emirates NBD Chat Banking via WhatsApp is a 24/7 secure way to get quick answers to your queries.
UAE PASS
We took the hassle out of authentication
We integrated our website with UAE PASS, the secure national digital identity and signature solution, enabling individual customers to seamlessly open a bank account using their UAE PASS credentials.
Smart Pass
Digital banking gets even more secure
With Smart Pass, we took digital banking security to a new level by replacing SMS authentication codes
mePay
Go cashless with mePay
We know how important your time is to you, so we do what we can to give some back to you. Transfer money in seconds to anyone in the UAE, even if they’re not an Emirates NBD customer, using just their mobile number. No need for an account number or IBAN.
Lemnisk
Putting our customers' needs first
We offer personalised solutions to our customers based on their browsing behaviour and preferences to ensure they can make an informed decision
Persado
An emotional, AI-driven content machine
With Persado, we have bridged the gap between digital and human emotions by creating content that appeals to different sentiments and sparks a reaction that prompts users to buy.
Expo 2020 Dubai
Our vision for the future of banking
At Expo 2020 Dubai, we showcased our pioneering vision for the future of global banking, championing inclusion, sustainability and new possibilities.
Spanning approximately 3,000 sq ft, The Future Banking space comprised five pods each housing deeply immersive, interactive and engaging exhibits showcasing the role that banks will play in fulfilling a customer’s future needs, aspirations and goals.
The innovative concept-driven exhibits enabled millions of visitors from across the globe to experience different virtual personas and learn about cutting-edge banking initiatives that aim to address future challenges.
Awards
A testament of our commitment to service excellence
"The Group embarked on a digital transformation journey four years ago. During COVID-19, Emirates NBD was able to cope seamlessly with this transition and now 98% of all transactions are digital."
Hesham Abdulla Qassim Al Qassim
Vice Chairman and Managing Director, Emirates NBD
"We’ve experienced an increase in digital adoption and contactless payments now constitute 90% of all point-of-sale transactions. We upgraded our core technology platforms allowing greater agility and moved to 95% cloud native infrastructure. "
Shayne Nelson
Emirates NBD Group CEO
"We are delighted to strengthen our collaboration with the DIFC FinTech Hive for the fifth year, working towards our common goal of encouraging and supporting young promising Fintech start-ups."
Abdulla Qassem
Group Chief Operating Officer, Emirates NBD
"As a digital-first banking Group, data intelligence is critical not only to our business operations but also in ensuring seamless customer interactions"
Suvo Sarkar
Senior Executive Vice President, RBWM, Emirates NBD
"We are thrilled to be teaming up with a leading global innovation platform like Plug and Play.""
Miguel Rio Tinto
Group Chief Information Officer, Emirates NBD
Key Milestones
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2021
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