Emirates NBD enables customers to make charitable donations via digital and social platforms
- Bank offers customers ‘Donation’ feature via online and mobile banking
- Customers can also link digital banking accounts to their Facebook account via ‘Like to Donate’
- Feature to be a permanent addition to digital banking experience
Dubai, 12 July, 2016: Emirates NBD, one of the leading banking groups in the region, is enabling customers in the UAE to make donations to philanthropic causes through its digital and social platforms.
The bank has in place a ‘Donation’ feature on its online and mobile banking platforms and has now created a ‘Like to Donate’ Facebook app that will allow customers to donate money to their preferred causes via their social media account. The initiatives are aimed at encouraging customers to give back to the community in an efficient and convenient way, while also creating a social network of donation.
Commenting on the announcements, Abdulla Qassem, Group Chief Operating Officer - Emirates NBD said: “Everyone seeks to make the world a better place but most people don’t have the time or access. Emirates NBD is truly happy to offer our customers the convenience and accessibility to donate via our digital and social banking platforms. We believe this feature will bring together our customers to make an impact on relevant causes, whether they want to help children in needy countries or contribute to an environmental issue. As the largest bank in the UAE, we are certain that this campaign will raise meaningful donations for our established network of trusted charitable partners who will then be able to use these funds and allocate them toward making a difference.”
Emirates NBD’s digital and social donations initiatives aims to empower customers to give back to the community and make a mark on societal development. Using digital as an enabler, the bank is positive that the convenience and efficiency of the new feature will succeed in generating significantly higher funds for its trusted charitable organisations and raising awareness of relevant issues to a wider audience.